go/move upscale
idiom
: to start to sell products for people with more money
The brand is going/moving upscale.
Examples of go/move upscale in a Sentence
Recent Examples on the Web
Similarly, Sultana, the interior designer, stresses that Malta’s move upscale is actually a return to its roots.
—
Mark Ellwood, Robb Report, 29 Apr. 2023
That’s been especially true over the past decade, as hotels in skiing areas have tended to go upscale, adding amenities and raising prices.
—Brigid Mander, WSJ, 24 Feb. 2022
Ostra’s not afraid to go upscale with perfectly roasted Gulf redfish on golden grits with roasted tomato.
—Mike Sutter, San Antonio Express-News, 14 Oct. 2021
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Mark Ellwood, Robb Report, 29 Apr. 2023
That’s been especially true over the past decade, as hotels in skiing areas have tended to go upscale, adding amenities and raising prices.
—Brigid Mander, WSJ, 24 Feb. 2022
Ostra’s not afraid to go upscale with perfectly roasted Gulf redfish on golden grits with roasted tomato.
—Mike Sutter, San Antonio Express-News, 14 Oct. 2021
Cite this Entry
“Go/move upscale.” Merriam-Webster.com Dictionary, Merriam-Webster, https://www.merriam-webster.com/dictionary/go%2Fmove%20upscale. Accessed 1 Dec. 2024.
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